Data foundation for
the AI-native agency.
The marketing agency data platform that powers per-client AI, MMM-ready attribution, and white-label client reporting — on one governed foundation. The infrastructure behind Publicis-grade work, deployed across 50+ subsidiary offices.
Live in production — independent to global network
+
subsidiary offices
Multi-country rollout across CEE Publicis network
+
brand clients · one platform
MarTech consultancy delivers white-label analytics across the agency book
engineer
built the data foundation
Independent agency-grade work without an engineering org
Trusted by independent agencies, MarTech consultancies, and the world's largest agency networks
The 2026 agency moment
Agencies in 2026 aren't buying another connector.
They're buying the right to ship AI for every client — without 7 tools, 12 logins, and a $300k stack bill.
21.5%
of agencies losing money in 2026. Planable Agency Profitability.
$300k
typical mid-market agency stack: Funnel + Snowflake + dbt + Looker + reverse-ETL + AI wrapper. LayerFive 2026.
−25%
publisher referral traffic from Google AI Overviews. Digiday 2026.
Who we serve best
Three kinds of work. One governed data foundation.
Cut by what your team actually does — not by company size. Each work type has different buyers, different pains, and a different way Keboola fits.
Choose your segment
Cookieless attribution. MMM. Incrementality. Run them on the same governed data.
Performance teams in 2026 run MMM and incrementality testing because cookies, walled gardens, and ad-platform signal loss have made last-touch attribution useless. The bottleneck is rarely the model — it's getting Meta + Google + TikTok + Klaviyo + your client's CDP into one place where Python and R can model it.Keboola is the platform where your performance team collects, models, and ships agent-driven optimization without bolting dbt + Snowflake + Hightouch + a Python notebook together for every client.
- Real-time pipelines from every major paid channel — 700+ connectors
- Multi-language transformations — SQL, dbt, Python, R, Julia
- Per-client governance — no data leaks across client boundaries
- Reverse-ETL out of the box — push audiences back to Meta and Google in minutes
Patterns in production
Three patterns, one platform powering them.
Multi-subsidiary rollout
Global agency networks run Keboola subsidiary by subsidiary — Czech, Romanian, Hungarian, Polish, French, German Publicis offices each consume the same platform with their own client portfolio governed separately. Standardization happens as a side effect.
50+
subsidiary offices
White-label across the book
MarTech consultancies build once and deploy across the client portfolio. Marketing Intelligence runs analytics products on Keboola for dozens of brands — same governance plane, different client-facing wrappers. Reusable IP scales delivery without scaling headcount.
1
platform · many brands
Team-of-one infrastructure
Independent agencies don't have engineering orgs — but their analytics work has to compete with networks that do. Grid Online built production-grade data infrastructure with a one-person team using Keboola, then scaled it across their client base.
1
engineer · production-grade
Architecture · per-client data flow
AI agents.
Per client. Inside a glass box.
Most agentic AI runs in a black box. Keboola's Data Agent operates inside the same governed environment — every output traces back to the client whose data it's grounded in.
Source
Meta · Google Ads · TikTok · CRM · CDP · Klaviyo · Excel · client APIs
Harmonization
Validation · Cross-platform reconciliation · Naming convention mapping
Business Glossary
Per-client metric definitions · ROAS, CAC, LTV ground truth · Lineage to source
AI Agents
MMM optimizer · Audience builder · Creative grounding · Anomaly sentinel
Consumption
Client dashboards · Reverse-ETL to ad platforms · Board pack · Agent chat
700+ pre-built connectors · Meta · Google Ads · TikTok · Snowflake · Databricks · Excel — coexists with your stack.
The platform
The Keboola data platform — built for agency work.
What makes Publicis-grade work possible: per-client governance, the connectors and modeling depth your data scientists actually use, and a foundation that coexists with your group platform — never replaces it.
Pillar 01 · Governance
Multi-tenant by design.
One platform. Every client governed separately.
Built for agency networks where each subsidiary, each client, each campaign needs its own audit trail. Proven across 50+ Publicis subsidiary offices in CEE — the blueprint for scaling Keboola network-wide.
- Per-client data isolation with role-based access
- Audit trail per client, queryable on demand
- White-label dashboards and Data Apps under your domain
- AI agents per client — no cross-contamination across the book
The pattern in production
Pillar 02 · Consolidation
7→1
tools · one bill · one governance plane
The stack you can keep.
Replaces 7 tools. Coexists with the one you can't switch.
Replaces
Coexists with
700+ pre-built connectors to ad platforms, CRMs, CDPs · Native push back to Meta, Google, TikTok via reverse-ETL — no extra tool.
Pillar 03 · Modeling
Modeling depth your CFO can defend.
MMM, incrementality, attribution. SQL to Julia.
The bottleneck isn't the model — it's getting Meta + Google + TikTok + your client's CDP into one place where Python and R can model it. Solved via Keboola Transformation.
- Multi-language Transformation in one project
- Pre-built MMM templates for paid media
- Active Metadata: lineage to journal entry
- MCP server for Claude, Cursor, in-house LLMs
One project. Every language.
700+ connectors · Meta · Google Ads · TikTok · LinkedIn · Klaviyo · HubSpot · Salesforce · Snowflake · Databricks · BigQuery
See all integrations →
Real Customers. Real Results.
Five proof points in production across independent agencies, consultancies, and global networks.
More agency networks under NDA.
We work with global agency networks who can't go public — yet. Talk to us if you'd like a peer reference.
Talk to us →Verified by G2
CTOs and IT leaders who bet on it — and won.
Real quotes from real technology leaders. Verified by G2 and hundreds of reviews from the people doing the work.
"Keboola lets our business teams get the analysis they need in a timely manner, without relying on IT."
John Howard
Director of IT · Brix Holdings
"Keboola's solution has transformed our approach to data, making it a crucial part of our daily operations."
Jakub Žalio
Group CTO · Creditinfo Group
"The successful implementation of Keboola was a crucial step to become a digital company. It propelled us to the next level."
Thilo Kusch
Group CFO · P3 Logistic Parks
Based on 100+ reviews from verified users — the people doing the work.
Ready to ship?
Production-ready AI for every client.
Run any AI agent or assistant per client — with the governance, lineage, and audit trail your client's compliance team and your network CTO already trust. Live in 8 weeks.
Talk with the team
Giorgio Pontillo · CRO
Network commercials + agency pricing
Martin Lepka · CMO
Agency strategy + AI-readiness
Pavel Doležal · CEO + Founder
Vision + 2026 roadmap
A 20-minute call. Your work types, your client mix, your network commercials. We tell you whether Keboola is the right fit before you commit anything.