Rohlik: How to become an e-commerce unicorn with data

Leading European online grocery retailer, operates in five countries and serves over 800,000 customers. In 2023, it achieved €700 million in revenue, reflecting 25% year-on-year growth.
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delivery with rohlik logo and icons

Rohlik in numbers

#1
Czech Unicorn
5
Markets in Europe
1 mio
Orders / monthly

Rohlik has relied on Keboola from day one, running over 14 000 daily jobs as a core part of its data operations.

“Keboola freed us to concentrate on what really matters—our customers. Their scalable data operations not only streamlined our processes but also set the stage for innovation in AI and beyond.”

image of Tomas Cupr
Tomáš Čupr
CEO Rohlik Group
#1
Supplying & Logistics

Key Use Cases

Supply chain order and stock optimization

Rohlik manages over 21,000 products in one fulfillment center, relying on Keboola to track inventory and forecast demand using machine learning. Acting as a data hub, Keboola collects and processes data, integrates AWS predictions, and delivers insights to the supply chain team. These predictions help optimize ordering, track accuracy, and drive profitability. Beyond logistics, Rohlik also leverages data to support growth initiatives.

Predictive intelligence for delivery optimization

Rohlik optimizes cargo fulfillment in real-time to ensure efficient deliveries and prevent issues like overfilled or underutilized cars. Keboola's machine learning predicts the number of bags per order, helping to streamline courier routes and enhance delivery speed.

Business intelligence of delays

Keboola streamlines delivery logistics by gathering data from the logistics system, refining it for accuracy, and automatically sending it to Tableau, where Rohlik's data team visualizes key metrics in delivery reports.

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The number and percentage of delayed deliveries
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The size of delays
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The efficiency of planned routes (how many purchases the courier handled in one trip)
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Other business intelligence metrics
#2
Smarter personalization & marketing
rohlik company employee handing out paper bags of food supplies

Personalized Recommendations: Small Impact, Big Revenue Boost

Rohlik leverages its vast customer data to enhance shopping experiences through personalized product recommendations. With the help of Keboola, they developed a reco engine that predicts relevant products, boosting Average Order Value (AOV) and driving additional revenue. Even small percentage gains translate into significant financial impact at scale.

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Data-Driven Personalization – Rohlik uses past purchase data to suggest relevant products.
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Seamless Integration – Predictions flow from Keboola to Rohlik’s IT team for website & app integration.
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Boosting AOV – A/B testing confirmed that recommendations increase Average Order Value by 1%.
Revenue Impact
Even a 1% increase in AOV translates into significant additional revenue.
Automated Predictions
Personalized recommendations are seamlessly integrated into the customer journey.
Issue Detection
Data analytics helps Rohlik spot hidden technical issues affecting sales.
#3
Dynamic Pricing

A big obstacle for any e-grocery is food waste.

Data-driven pricing that is kind to the planet (and wallet)

Rohlik sells fresh food, vegetables, fruit, dairy products, and other expirable food products. If the food doesn’t get bought, it ends up in the bin.

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Dynamic Pricing for Less Waste

Rohlik leverages Keboola and AWS to build real-time pricing models that optimize discounts based on stock levels, sales history, and time left to sell. This helps price-conscious customers save money while reducing food waste and boosting revenue.

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