Keboola + ThoughtSpot = Automated Insights in Minutes

Keboola and ThoughtSpot partnered up to offer click-and-launch insights machine. 

With the original integration, you can already cut the time-to-insight. Keboola helps you get clean data and ThoughtSpot helps you turn it into insights. 

What’s new?

The new solution builds out-of-the-box and ready-to-use data pipelines (Keboola Use Case Templates) and live self-serve analytic dashboards (ThoughtSpot SpotApps) from the ground up. You just need to click-and-launch your analytic use case.

You supply the raw data. We build you an insights machine that answers your most burning questions.

Want to ace your Black Friday and Christmas campaigns, but the data team is swamped and cannot answer your analytic questions? Or maybe you don’t have a data team but you know the importance of making decisions based on data and would love to leverage it?

Keboola’s Use Case Templates and ThoughtSpot’s SpotApps can empower you to become data-driven in minutes:

You are probably wondering, how exactly do Use Case Templates and SpotApps work?

Behind the scenes of the insights machine

You provide the raw data. Click. We build you an insights machine that answers your most burning business questions.

Keboola’s Use Case Templates deploy data pipelines and deliver clean data immediately

Keboola’s Use Case Templates are a one-stop-shop that do all the heavy lifting and deliver clean data to you. 

All you have to do is click to quickly configure and launch the Template. The Template will extract raw data from its source, clean it, compute metrics, and save the data so it's ready to be visualized.

Worried you don’t have a data warehouse to save your data to? Don’t fret. Keboola will set up a Snowflake instance for you.

Want to get inspired and see what Keboola's Use Case Templates can do for you?

Go to our landing page, click Start now and follow the instructions to set up your SpotApps in minutes.

With ThoughtSpot’s SpotApps your data is at the forefront, right away

Want insights from your data? No need to build dashboards.

In just a couple of clicks, SpotApps connect ThoughtSpot to your data which was prepared by Keboola. Then it creates a fully-fledged insights platform. 

SpotApps generate Liveboards that visualize the data and allow you to dynamically follow your curiosity with extensive drill-downs. All the data is equipped with the AI-powered SearchIQ - ask questions and get answers without needing to do any analysis.

All that without the need for a data engineer’s help or any technical knowledge.

So what can you build with Templates and SpotApps?

3 use cases to streamline data-driven campaigns

With Use Case Templates and SpotApps you can cut the time for acquiring clean data and building dashboards from months to minutes. But what does that look like in practice?

1. Drive superior web experiences with Google Analytics

With the Google Analytics Template and SpotApp, you can go beyond the canned standard Google Analytic reports and actually dive into the data to understand:

• How is Adwords traffic converting.
• Which traffic sources are bringing leads.
• What geographies are driving conversions.
• What elevates the web experiences for your audiences.
• How does site performance affect conversions.
• Which campaigns are successful throughout the marketing lifecycle.

Every pre-made report allows you to drill down into more granular details, search to pinpoint the behavior and trends behind your audiences, and identify which levers increase ROAS.

2. Hyper-target your email marketing with HubSpot

Automatically extract HubSpot tables and build Liveboards to:

• Build hyper-targeted audiences for retargeting campaigns.
• Get insights into bounce rate, click-through rate, and conversions for your email marketing. Identify which emails are driving conversions and make data-driven decisions on where to allocate your marketing budget.
• Drill down into customer behavior, compare similar audiences, and analyze individual emails to fully understand what drives customer engagement.

The HubSpot Template and SpotApp empower email marketers to produce the most engaging content, while also supplying the marketing manager with insights about inbound ROI.

3. Streamline your e-commerce operations with Shopify

The Shopify Template and SpotApp automatically extract data and build drillable Liveboards for your Shopify Overview, Customers, Orders, Products, and Margin Costs. Get out-of-the-box analytics that allows you to:

• Map orders with product margins and better understand ROI.
• Dig into pre-computed customer lifetime value to focus on the most important customers.
• Understand your customer segments through the out-of-the-box RFM analysis toolkit. This can be used to drive insights and pipe the data back into marketing campaigns for better targeting.
• Follow product trends to keep up inventory with where the customers are going.
• Unveil seasonality trends.
• Incorporate data from Google and Facebook advertising to close the customer journey loop and understand how the first advertising touch is pushing the purchase buttons.

The SpotApp and Template put actionable insights into the hands of retail managers, marketing managers, and shop owners, so they can streamline and optimize e-commerce operations. 

Want to dig deeper into how Templates and SpotApps work? Check out this video for more details.

Get started in minutes 

Keboola offers a free tier and ThoughtSpot has a generous free trial, so you can take Templates and SpotApps for a spin without ever sharing your credit card details.

‍Try it for yourself. Start for free and get actionable insights today.