Ecommerce LOVES AI

The e-commerce landscape is passionately competitive. Today is a prime example as consumers rush to secure the perfect Valentine’s Day gift before it's slim pickings on the chocolates and the sad looking roses! How do you meet the demand and keep those last minute bouquet hunters happy? We've heard it a thousand times - attention is fleeting and consumer expectations are sky-high, and it's really is no surprise that in 2025 businesses that are truly capturing hearts (and wallets) are those that have data and AI to engrained in their DNA.

Typically, any growing ecommerce business juggles multiple sales channels (Shopify, Amazon, marketplaces), a rapidly expanding inventory, and shrinking margins. This probably handled by a lean team that doesn't have enough hours in the day to put their insights to work.

With AI you don’t just chase trends, you anticipate them. You’re not just selling products, you’re delivering exactly what your customers want, often before they even know it themselves. You're not just automating the smallest of tasks for your warehouse, you're building systems that make your workforce more productive and happy to be rid of the most time consuming and tedious of tasks.

This Valentine’s Day, and every day, data, and more importantly AI, is the key to building lasting connections. So the real question is - are you ready to commit? (Right, I'll stop with the love-themed puns now.)

The Growth Imperative

In the 11 months that I've worked for Keboola I've had the pleasure of getting close to our ecommerce customers that proudly rely on Keboola as their data platform for AI. I'm seeing and hearing how AI is positively (and rapidly) changing their businesses for the better, end-to-end. It's driving innovation across all corners, from finance to marketing to logistics and everywhere in between, and it's enabling them to scale dramatically (spoiler: read on for a couple of great examples).

When speaking with the founding teams of our customers, I consistently hear that the there are several triggers that pushed their business toward AI adoption:

• Scaling Pain: As you expand into new markets and add sales channels, your data becomes fragmented and siloed. Traditional analytics tools and limited data expertise simply can't handle the volume and complexity. AI provides the opportunity to build a custom scalable solution you need.
• Protecting Your Margins: Rising costs and fierce competition are putting pressure on your margins. AI can help you optimize pricing strategies, predict demand to manage inventory effectively, and streamline logistics to boost profitability.
• The Competitive Edge: Your competitors are already leveraging AI to optimize pricing in real time, personalize customer experiences, and streamline their operations for maximum efficiency (think inventory forecasting and warehouse optimization). To stay in the game, you need to level the playing field.
• Meeting the Modern Customer: Today's customers expect personalized experiences, lightning-fast delivery, and seamless service across all touchpoints. AI empowers you to anticipate their needs and exceed their expectations, building loyalty and driving repeat business.

The Rohlik Success Story: A Data-Driven Unicorn

Rohlik, the European online grocery delivery service, is a prime example of how data and AI can fuel hypergrowth and achieve profitability. Founded in 2014, they rapidly ascended to unicorn status and now demonstrate sustainable profitability – a powerful testament to their data-driven DNA. Tom Cupr, Rohlik's CEO, has publicly championed the role of AI in their success, from personalized product recommendations to dynamically optimized delivery routes. 

Their journey, as detailed in our case study, isn't just about implementing technology; it's about fostering a culture where data informs every decision. They embraced a "blue ocean strategy," creating uncontested market space through innovation and data excellence.‍

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Here’s a summary of how Rohlik built their data DNA:

• Unified Data is King: Rohlik consolidated data from disparate sources to gain a 360-degree view of their operations. This single source of truth enabled them to make informed decisions across the business.
• Real-Time Insights Fuel Agility: By leveraging real-time data, Rohlik understood customer behavior, optimized inventory levels, and personalized marketing campaigns with unprecedented agility.
• Automation Drives Efficiency: AI-powered automation streamlined their logistics, optimized delivery routes for efficiency, and enabled dynamic pricing strategies.‍

How Keboola Helped GymBeam Reach $250M with AI and 75% Automation

GymBeam another shining example of building an ecommerce empire with data and AI in its DNA. GymBeam is a fast-growing fitness brand with an annual revenue of $250M, dedicated to promoting an active and healthy lifestyle. Offering a wide range of sports nutrition, apparel, and accessories, GymBeam focuses on innovation, quality, and accessibility to inspire people worldwide.

To round this off, I want to call out the top AI use cases in Ecommerce that our customers are typically solving.

Warehouse: Your single source of truth for all your e-commerce data.

Margin Insights: AI-powered pricing optimization for maximum profitability.

Sales and Revenue Analysis: Deep dive into your sales performance and identify growth opportunities.

AI LOVES Ecommerce

The key takeaway is this: AI is no longer a luxury for large enterprises; it's a necessity for any e-commerce business looking to scale and thrive - those that are ready to challenge and grow their margins. It's not just about technology; it's about building a data-driven culture where insights inform every decision. It's about moving from reacting to the market to anticipating its next move.Learn more about how ecommerce challengers are using KeboolaI as their data platform for AI? Request a demo today